Analytics & Reporting

Analytics & Reporting

How to read your email campaign report

A plain-language walkthrough of the campaign report screen — the four headline metrics, how open and click rates are really calculated, and how to drill down to individual recipients.

Jun 21, 2026 · 7 min read · Beginner · Performance, Open Rates, Click Rates · ❤ 40 · 💬 9

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Analytics & Reporting

Email Campaign ROI: Math + AcelleMail Data Points

Email ROI = (Revenue − Cost) / Cost. This guide shows the math, which AcelleMail data points feed each variable, the costs people forget to count, and a working revenue-attribution pattern using UTMs + your store.

Jun 6, 2026 · 6 min read · Intermediate · Acellemail · ❤ 1 · 💬 5

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Analytics & Reporting

A/B Report Deep Dive: Reading AcelleMail Test Results

After your A/B test finishes, the A/B Report tab tells you the winner — but the real value is in the variant-level numbers. This guide walks through the report, the statistical-significance rules, and what to do for winner / inconclusive /...

Feb 12, 2026 · 6 min read · Advanced · Acellemail · ❤ 1 · 💬 4

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Analytics & Reporting

Read the Campaign Report: AcelleMail Analytics Tour

AcelleMail's campaign report has 6 tabs (Overview / Insights / Links / Map / Sending logs / Email review) and 5 headline metrics. This walkthrough shows where each metric lives, what 'good' looks like, and what to do when a number's bad.

Feb 2, 2026 · 8 min read · Beginner · Acellemail · ❤ 1 · 💬 4

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Analytics & Reporting

Open Rates + Apple MPP: What AcelleMail's Numbers Actually Mean

Apple Mail Privacy Protection inflates 30-45% of your "opens" by pre-fetching pixels. This guide shows how to spot MPP inflation in AcelleMail (open-log IPs), what to measure instead, and how to adjust your A/B tests + reporting.

Jan 31, 2026 · 7 min read · Intermediate · Open Rates, Analytics, Acellemail · ❤ 1 · 💬 4

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Analytics & Reporting

Click Analysis in AcelleMail: Links Tab + Geographic Click Map

AcelleMail has two views for click analysis: the Links tab (per-link breakdown — which CTA worked) and the Map tab (geographic distribution). This walkthrough shows both and tells you which to read for what question.

Jan 27, 2026 · 7 min read · Intermediate · Acellemail · ❤ 1 · 💬 4

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Analytics & Reporting

UTM Parameters in AcelleMail — Tracking Clicks to Your Analytics Tool

Configure UTM tags once in your campaign settings — AcelleMail appends them to every link in the email automatically. This guide walks the campaign-level + global UTM settings, the post-send click report, and how the UTMs land in Google Ana...

Jan 25, 2026 · 8 min read · Beginner · Acellemail · ❤ 1 · 💬 5

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