Email Marketing Editor

Sofia Lindqvist

Sofia writes about email marketing in practice: campaigns, automation, copy and design, and the habits that separate a newsletter people open from one they ignore.

Articles by Sofia Lindqvist (33)

Best Practices

Email Subject Line Formulas That Work — The Reference List

Twelve subject formulas, ranked by reliability across audiences and industries. With examples + when each formula applies + the AcelleMail subject-field walkthrough.

Feb 20, 2026 7 min read Beginner Acellemail 1 7

Automation

API Triggers for Custom Automations — Wiring AcelleMail to Anything

Your CRM, app, or backend can fire AcelleMail automations directly — no Zapier, no manual tagging. This guide walks the UI setup (custom-event triggers + API token generation) plus a complete payload + signing reference in the collapsible d...

Feb 18, 2026 9 min read Advanced Acellemail 2 12

Email Marketing

Email Template Design Best Practices — Using AcelleMail's Builder Right

Single column on mobile, alt text on every image, preheader you actually wrote, button width tested in real clients — most "best practice" lists are abstract. This one walks the AcelleMail builder showing where each setting lives and what t...

Feb 17, 2026 6 min read Beginner Acellemail 2 10

Automation

Birthday & Anniversary Automations in AcelleMail — Date-Triggered Sends

Send a happy-birthday discount on the day, a year-since-signup gift on the anniversary, a renewal reminder 30 days before expiry. AcelleMail's date-relative automation trigger handles all of these — this guide walks the setup with screensho...

Feb 13, 2026 7 min read Beginner Acellemail 2 11

Email Marketing

How to Write Email Copy That Converts — The Practical Framework

You've got the list, the template, the schedule. What goes in the body? This guide is the practical copywriting framework — what to say, how to structure it, how to verify it lands. Less theory, more "type this, not that."

Feb 6, 2026 7 min read Intermediate Acellemail 2 12

Email Design & Content

Bulletproof CTA Buttons in AcelleMail (Outlook-Safe)

AcelleMail's drag-and-drop Button widget generates Outlook-safe VML automatically. This guide covers when the widget is enough, when you need hand-coded VML, and the exact pattern for custom HTML templates.

Jan 18, 2026 7 min read Intermediate Acellemail 1 5

Email Marketing

Personalization Beyond First Name — Using Merge Tags in AcelleMail

Drop a subscriber's name, location, last-purchase, or any custom field straight into your email subject and body. The AcelleMail builder has a merge-tag picker that surfaces every field on your list — no syntax to memorize. This guide walks...

Jan 13, 2026 5 min read Beginner Acellemail 3 9

Email Marketing

A/B Testing Email Subject Lines for Better Open Rates

A/B testing the subject lifts open rates 10-30% sustainably. AcelleMail's built-in A/B feature splits your list, picks the winner automatically, ships the winning variant to the rest. This guide walks the setup + the discipline that makes t...

Jan 8, 2026 7 min read Beginner Acellemail 2 11

Automation

Build a Welcome Email Series in AcelleMail (Visual Flow Builder)

AcelleMail's automation builder ships with 12 triggers. "Welcome new subscribers" + 5 email nodes + a WAIT + a YES/NO CONDITION gives you a working welcome series in 30 minutes. Walkthrough with the actual flow canvas.

Jan 8, 2026 9 min read Beginner Acellemail 2 12

Articles by Sofia Lindqvist (33)

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