Lead Scoring with AcelleMail Automation — Score, Tag, and Route

The AcelleMail automation builder handles the email-side events (open, click, form submit) natively. For non-email events (purchases, app logins, support tickets), you push score updates via the API.

Increment a subscriber's score via API:

ACELLE_TOKEN="..."
ACELLE_LIST_UID="..."

# Get current score
current=$(curl -s -H "Authorization: Bearer $ACELLE_TOKEN" \
  "https://acellemail.com/api/v1/[email protected]&list_uid=$ACELLE_LIST_UID" \
  | jq -r '.data[0].fields.lead_score')

new=$((current + 25))

# Update
curl -X PATCH "https://acellemail.com/api/v1/subscribers/{subscriber_uid}" \
  -H "Authorization: Bearer $ACELLE_TOKEN" \
  -H "Content-Type: application/json" \
  -d "{\"fields\": {\"lead_score\": $new}}"

A simpler pattern: use AcelleMail's Custom event trigger + an automation step "Increment field":

# Fire a custom event with the score delta in payload
curl -X POST "https://acellemail.com/api/v1/events" \
  -H "Authorization: Bearer $ACELLE_TOKEN" \
  -d '{
    "subscriber_email": "[email protected]",
    "event": "purchase_completed",
    "value": 25
  }'

Then build an automation triggered by event = purchase_completed → step "Increment lead_score by event.value". One API call, score bumped, all logic in the automation flow.

Shopify integration pattern:

Shopify → Webhook → your bridge service → AcelleMail API. Common point values from Shopify webhooks:

cart_started:       +15
cart_abandoned:     +5  (after timeout — still engaged)
checkout_completed: +50
order_refunded:     -25

The bridge service can be a Cloudflare Worker, an AWS Lambda, a Vercel Edge function — anywhere that maps Shopify's webhook signature to AcelleMail's auth.

Salesforce integration pattern:

Use Salesforce Flow to call AcelleMail's API on Lead status changes:

Lead status → Marketing Qualified: AcelleMail tag "mql" + score +30
Lead status → Sales Qualified: AcelleMail tag "sql" + score +60
Lead converted to Opportunity: AcelleMail tag "opportunity" + score +100

When AcelleMail sees the sales-ready threshold crossing, it can webhook back to Salesforce to create a Task. Two-way sync, both systems agree on the score and the stage.

HubSpot integration pattern:

HubSpot's "contact property" sync via webhook to AcelleMail mirror — when HubSpot's native scoring changes, push the new value to AcelleMail's lead_score field. Single source of truth (HubSpot), AcelleMail just reads the value.

Decay automation (daily-run cron):

# Run via php artisan scheduler or external cron
php artisan tinker --execute='
  $subscribers = \App\Model\Subscriber::where("fields->lead_score", ">", 0)->get();
  foreach ($subscribers as $s) {
    $current = (int) ($s->fields["lead_score"] ?? 0);
    $newValue = max(0, $current - 1);
    $s->update(["fields" => array_merge($s->fields ?? [], ["lead_score" => $newValue])]);
  }
'

OR use AcelleMail's built-in scheduled automation: trigger "Date relative" = "every day at 03:00", action "Decrement field by 1".

Multi-signal scoring — score from multiple sources stays meaningful only if you can debug it. Log every score change with the reason. Store it in a custom field lead_score_log (JSON-encoded array) so a sales rep looking at a hot lead can see why they're hot:

{
  "lead_score": 85,
  "lead_score_log": [
    {"delta": 25, "reason": "shopify.cart_started", "at": "2026-05-10"},
    {"delta": 50, "reason": "shopify.checkout_completed", "at": "2026-05-12"},
    {"delta": 10, "reason": "email.click", "at": "2026-05-15"}
  ]
}

This becomes invaluable when investigating "why did this lead score 85?" — without the log, you're guessing.