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ConvertKit (Kit) → AcelleMail Migration — Visual Walkthrough

Export subscribers from ConvertKit (now Kit), import into AcelleMail in 6 clicks. Visual walkthrough on both sides with API-driven option.

Before you start

You'll need:

  • A ConvertKit (Kit) account with subscriber-export permission
  • An AcelleMail installation up and running
  • ~30 minutes for <100k subscribers

ConvertKit was rebranded to Kit in 2024. The UI shifted but the export flow remains the same — this guide uses the current Kit screen names.

Export from Kit (ConvertKit)

In Kit's top nav, click Subscribers. Filter by tag, segment, form, or "all subscribers" — whichever scope you want to migrate. Then click Export in the toolbar.

Kit asks for format (CSV) and field selection — pick all the custom fields you've defined. The file prepares in the background; Account → Imports & Exports shows the download link when ready (usually <5 minutes).

Exported CSV includes: email, first name, all custom fields, tags (comma-separated), confirmed-at timestamp, source.

Import into AcelleMail (the same 6 clicks for every source)

Once you have the CSV exported from your previous platform, the import flow in AcelleMail is identical regardless of where the data came from.

1. Open your destination list

In AcelleMail's sidebar, click Audience → choose the list that will receive the migrated subscribers (or create a new one — New list button top-right).

Lists index

You'll see a per-list overview card with subscriber counts:

List overview

2. Click "Import" in the list toolbar

The wizard entrypoint is on the list detail page:

Import entry point

3. Upload your CSV

Drop the CSV file from the previous platform into the upload area:

Upload empty state

AcelleMail parses the file and confirms detection:

Upload success

4. Map the columns

The wizard auto-detects standard columns (email, first_name, last_name) and shows green Mapped to EMAIL chips. Adjust manually for any non-standard column from the source:

Map columns

5. Pick duplicate handling

In the same screen, choose what AcelleMail does when a subscriber already exists in this list:

  • Skip — keep the existing row, don't overwrite
  • Update — overwrite name/tags/custom fields with values from the CSV
  • Unsubscribe — mark existing rows as unsubscribed (rare; used when re-importing an opted-out list)

6. Run the import

Click Start import. The job runs in the background — close the popup, work elsewhere, return to Audience → [list] → Import to see progress:

Import history

You'll see PendingRunningComplete per import job, with rows-imported / rows-skipped / errors counts.

After the import

  • Verify list count matches your expected size (rows that failed validation appear in the Errors column with a downloadable error CSV).
  • Re-tag if needed — for behavioural data that doesn't fit a CSV column (e.g. "opened campaign X"), you may need to re-create the tag via segmentation rules.
  • Pause for warm-up — if the imported list is large (>10k) and your sending IP is new or recently rotated, run a short warm-up campaign to your most-engaged 10% before the full send. See IP warm-up best practices for the schedule.

Rebuilding Kit (ConvertKit) automations

Kit's automations (formerly called "sequences" + "rules") map to AcelleMail's Automations. Equivalent triggers:

Kit trigger AcelleMail trigger
Subscribes via form Subscribed to list
Tag added Tag added
Clicks link in email Link clicked
Purchases (via integration) Custom event (API)
Date condition Date relative
Form submission Subscribed to list (form's target list)

Kit's "Visual Automations" (drag-and-drop sequence builder) closely mirror AcelleMail's automation canvas — the rebuild is largely 1:1 with the same node primitives.

Merge-tag syntax differences

Kit (ConvertKit) AcelleMail
{{ subscriber.first_name }} {{ subscriber.first_name }} (no change!)
{{ subscriber.email_address }} {{ subscriber.email }}
{{ subscription.unsubscribe_url }} {{ unsubscribe_url }}

Kit uses Liquid templating, very close to AcelleMail's own syntax. Most templates copy-paste with only the email_addressemail rename and unsubscribe-URL rename.

Advanced: API-driven migration with Kit's subscribers endpoint

Export from Kit via API:

# Kit (v4) API key from Account → API & Apps
curl -X GET "https://api.kit.com/v4/subscribers?per_page=1000" \
  -H "Authorization: Bearer <KIT_API_KEY>" \
  -o kit-subscribers.json

Paginate via after cursor; loop until response pagination.has_next_page is false.

Import into AcelleMail:

ACELLE_TOKEN="..."
ACELLE_LIST_UID="..."

jq -c '.subscribers[] | {email: .email_address, first_name: .first_name}' kit-subscribers.json \
  | while read sub; do
      curl -X POST "https://acellemail.com/api/v1/subscribers" \
        -H "Authorization: Bearer $ACELLE_TOKEN" \
        -d "{\"list_uid\":\"$ACELLE_LIST_UID\",\"subscriber\":$sub}"
    done

For Kit's "Commerce" features (paid subscriptions, products), AcelleMail doesn't have direct equivalents — those workflows typically stay on Kit or move to a dedicated subscription tool.

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29 comments

19 comments

  1. linhpm.devs
    for the IP warmup — is dedicated IP worth it at 25k subscribers? Or stick with shared SES?
    1. admin
      Good question — and one that comes up often enough we should add an FAQ section. Short answer: yes for the common case; the exception is when youre running custom plugins that override the default behavior
  2. lucas.bernard.…
    The 8-week timeline is reasonable for marketing-only migrations. If you have transactional email integrated (order confirmations, password resets), add 4-6 more weeks for the API rewiring. That part is underestimated everywhere...
    1. admin
      Fair pushback. The 5-min alert threshold is reasonable for high-stakes setups. Well note both thresholds in the next revision as 'patient (15 min)' vs 'aggressive (5 min)' with the trade-off explained.
  3. tnovak.cz
    Pro tip: keep the Mailchimp account at the free tier for 90 days post-cutover, not 30. We had a partner system still calling the Mailchimp API and we wouldn't have known if we'd canceled at 30.
  4. cmendoza.mx
    year 1 cost ended up matching this guide's estimate almost exactly. Year 2 was even better because the VPS upgrade we needed was one-time $20/mo bump.
    1. admin
      Thanks for the numbers. Worth pulling into a follow-up post on volume-tier sizing.
  5. d.cohen.tlv
    Does this guide assume self-hosted Acelle or does it work with the hosted offering too?
    1. admin
      good catch. The bounds (200/32) are hardcoded in the runtime. We've discussed making them configurable; not a near-term priority but it's tracked.
  6. jmorrison.itop…
    completed this migration in q1. the list-cleanup step is even more important than this guide makes it. we had 40k subscribers, exported, found that 6k were already on mailchimp's suppression list. importing those would've torched our new sender reputation.
  7. emma.whitaker
    What about subscribers who unsubscribed via Mailchimp's preference center? Does the suppression-list import capture those, or just outright unsubscribes?
    1. admin
      There's no built-in way today. Two workarounds: (1) cron + custom script polling the API every N minutes, (2) webhook-driven if your event source supports it. Most operators go with #2.
  8. anna.k.pm
    genuinely useful. the 'common pitfalls' section especially — that's where most migration guides hand-wave fwiw
  9. hung.nguyen.it
    i'd push back on the 'random recipient split' for the parallel period. if your campaigns are time-sensitive (flash sales etc), random splitting causes weird timing fragmentation. we split by audience segment instead — simpler ops
    1. admin
      Good point. The audience-segment split makes sense for time-sensitive campaigns. We'll add a note on when to deviate from random.
  10. i.rossi.mil
    We migrated 90k subscribers last March. The parallel period suggestion (10-25-50-75) saved us — the AcelleMail side hit a deliverability dip on day 3 we wouldnt have caught at 100% cutover
  11. priya.iyer.ops
    Adding: don't forget to igrate your webhook integrations too. We forgot ours and Shopify-cart-recovery silently stopped working for 3 weeks before anyone noticed.
  12. aisha.khan.pak
    How do you handle the Mailchimp-style merge tags in old templates? We have ~50 templates with *|FNAME|* and don't want to manually rewrite each.
    1. admin
      Suppression list import via CSV captures all opt-outs including preference-center ones if you exported with the right field set. The export fiter defaults exclude some — check the 'include unsubscribed' checkbox on Mailchimps export wizard.
  13. tranminh.devop…
    question on dns migration step — when you say 'add new include alongside old', does that work with strict dmarc alignment or does mixing two spf includes break the alignment check?
    1. admin
      yes — strict alignment requires the From: domain to match exactly. Subdomain-level (`bounce.example.com` vs `example.com`) passes relaxed but fails strict. Most operators run relaxed; the rare strict-DMARC setups need explicit subdomain DKIM configuration
  14. ravi.kumar.del…
    If your Mailchimp account has automations triggered by tags, document them carefully BEFORE export — the audit log goes away when you cancel the account and youll need that reference during the rebuild.
    1. admin
      Good tip. The Cloudflare-outbound-rate-limit case is something we hadn't documented.
  15. bos.devops
    the cost-comparison table is the only honest one ive seen. most 'acellemail vs x' content underestimates the ops cost of self-hosting...
  16. lequan.saigon
    Reading this 2 weeks into our Mailchimp migration. The 8-week timeline is conservative but accurate — we tried to compress to 4 weeks and got bitten by exactly the DNS warmup mistake you describe
  17. akira.tnk88
    Bookmarked. We're evaluating a move next quarter and this is the most operationally-realistic guide I've found
  18. rafa.silva.br
    Did this last year. Confirming: the cron + worker setup is 80% of the install pain. Once those are running, the rest is documentation-following.
    1. admin
      Useful field report. The 'kill -9 was the only fix' edge case is rare but real — we'll note it as a fallback.
  19. sofia.costa.pt
    Tip for anyone planning this: do a dry-run of the import with a small test list first. We caught a CSV encoding issue (Excel saved OM-prefixed UTF-8) that would've affected all 60k rows.

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