Automatic feedback
Bounces and complaints come back on their own
Every send has an outcome, and you never have to go looking for it. When a mailbox rejects
a message, or a reader marks it as spam, Amazon SES publishes that event to SNS and
AcelleMail picks it up on a webhook within seconds.
So the address is suppressed before your next campaign can touch it, the subscriber's
status changes on the list, and the campaign's numbers correct themselves. No cron job, no
CSV of failures to reconcile, no list cleaning by hand — and your sender reputation stays
out of trouble, which is the whole point of paying attention to bounces at all.
- Hard bounces suppressed automatically — that address is never mailed again.
- Complaints recorded against the subscriber, not just counted in a total.
- Campaign reports show real delivered, bounced and complained figures.
- The handler is in the source (app/SendingServers/Webhooks/) — extend it if you need to.