AcelleMail vs Mailcoach
AcelleMail vs Mailcoach — two self-hosted PHP/Laravel email tools
A genuine peer comparison: both are self-hostable PHP/Laravel email platforms with bring-your-own sending, automation, and an API. Mailcoach (by Spatie) shines as a Laravel-native product you can embed in your own app, with a polished managed Cloud option. AcelleMail is a ready-to-run standalone app with a lower one-time price, full source to every buyer, and a built-in multi-tenant SaaS/billing layer. They suit different buyers — here is how to tell which is you.
| Tổng quan | AcelleMail | Mailcoach |
|---|---|---|
| Best for | Buyers who want a ready-to-run self-hosted app (admin UI, 18-locale, bundled features) and, optionally, a turnkey reseller/SaaS layer — without building tenancy/billing themselves. | Laravel developers/teams who want a clean, Laravel-native product they can embed in an existing Laravel app and drive by code/API — or a polished managed Cloud. |
| Hosting model | Self-hosted standalone app on PHP 8.1+ / MySQL/MariaDB. | Both: Mailcoach Self-Hosted (Laravel app/package) and Mailcoach Cloud (managed SaaS) from the same vendor. |
| Licence & price | One-time CodeCanyon licence — 80 ₫ Regular / 199 ₫ Extended; lifetime point/minor updates; no per-email or per-contact fees ever. | Self-Hosted one-time $149 (single domain) / $599 (unlimited, may power a SaaS), each +1 year of updates (renew for more). Cloud: $9.99/mo incl 2,000 emails + per-email overage. (Checked Jun 2026.) |
| Source access | Full, unencrypted PHP source shipped to every buyer via CodeCanyon download; modify privately, no copyleft. | Source-available to licence holders via Spatie's private Composer/Satis repo (the public GitHub repo carries no OSI licence). Editable by licensees. Not "open source", and not "closed" — source-available commercial. |
| Engineering & fit | A complete admin app aimed at non-developer operators + agencies, with an 18-locale UI. | A genuine strength: built by Spatie (respected Laravel toolmaker); clean, modern, Laravel-native, embeddable as a package inside your own Laravel product. |
| Multi-tenant reselling | Extended is licensed for reselling email and ships a turnkey SaaS/billing layer — customer accounts, plans, 6 payment gateways, prorated upgrades, dunning. | The $599 Unlimited licence permits embedding it in a SaaS product, but per Mailcoach's terms a pure email-reseller SaaS is restricted (confirm current terms); either way the tenant accounts + billing are yours to build. |
So sánh từng tính năng
Khoảng 30 thuộc tính được nhóm vào 7 hạng mục, lấy từ AcelleMail v4.2 và tài liệu tính năng công khai của Mailchimp. Mỗi ✓ có thể kiểm chứng với nguồn được trích dẫn.
Engineering & developer fit (Mailcoach's strength)
| Tính năng | AcelleMail | Mailcoach | Ghi chú |
|---|---|---|---|
| Laravel-native / embeddable as a package | ◐ | ✓ | Mailcoach can be installed as a Laravel package and embedded directly inside an existing Laravel app — a real strength for Laravel teams. AcelleMail is a standalone Laravel-based app you run on its own, not a library you embed. |
| Modern, actively-maintained stack | ✓ | ✓ | Mailcoach runs on PHP 8.2 / Laravel 12 with a Spatie pedigree (clean, well-tested). AcelleMail is PHP 8.1+ Laravel-based and maintained; both are current. |
| Drive everything via code / API | ✓ | ✓ | Both expose REST APIs. Mailcoach is especially geared toward code-first/developer control. |
Licence, price & source (AcelleMail's wedge)
| Tính năng | AcelleMail | Mailcoach | Ghi chú |
|---|---|---|---|
| One-time price (self-hosted) | ✓ | ◐ | AcelleMail is 80 ₫ (Regular) one-time with no usage fees. Mailcoach Self-Hosted is $149 (single domain) or $599 (unlimited) one-time + 1 year of updates (renew for continued updates). Both are buy-once; AcelleMail's entry price is lower and includes lifetime point updates. |
| No per-email / per-contact fees | ✓ | ◐ | AcelleMail self-hosted has no usage fees at all. Mailcoach Self-Hosted also has none; Mailcoach Cloud charges per email sent (with unlimited contacts). If you want zero usage metering, self-hosting either works — AcelleMail at a lower one-time cost. |
| Full source to every buyer | ✓ | ◐ | AcelleMail ships full unencrypted source to every buyer via CodeCanyon. Mailcoach ships source to licensees via a private Satis repo. Both are editable by buyers; the difference is distribution + that neither is OSI open-source. |
| Single-domain SaaS restriction | ✓ | ◐ | AcelleMail's licence does not gate SaaS use by a domain count. Mailcoach's $149 single-domain licence may NOT be built into a SaaS product; you need the $599 Unlimited licence for that. State as a licensing fact, not a flaw. |
Email, automation & sending (close peers)
| Tính năng | AcelleMail | Mailcoach | Ghi chú |
|---|---|---|---|
| Campaigns + segmentation + A/B testing | ✓ | ✓ | Both ship campaigns, segmentation, and A/B split testing. Feature-comparable here. |
| Visual automation workflows | ✓ | ✓ | Both offer automation. AcelleMail's is Automation2 (visual canvas); Mailcoach provides automation workflows too. Comparable for common journeys. |
| Transactional email | ✓ | ✓ | Both can send transactional mail through your provider. |
| Bring-your-own sending provider | ✓ | ✓ | Both are BYO. AcelleMail bundles 8 drivers + a plugin SDK (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail relay, SMTP). Mailcoach supports SES, Mailgun, Postmark, SendGrid, Brevo, Resend, SMTP. Comparable breadth. |
| Drag-and-drop builder + WYSIWYG/HTML | ✓ | ✓ | Both provide editors (Mailcoach offers Markdown/HTML/WYSIWYG; AcelleMail a drag-and-drop builder + HTML). Style preference more than capability gap. |
Operator experience (AcelleMail's wedge)
| Tính năng | AcelleMail | Mailcoach | Ghi chú |
|---|---|---|---|
| Ready-to-run standalone admin app | ✓ | ◐ | AcelleMail is a complete app a non-developer operator can install + run. Mailcoach is developer-oriented — excellent if you are a Laravel team, more involved if you just want a turnkey product. |
| Multi-locale UI | ✓ | ◐ | AcelleMail ships an 18-locale UI out of the box. Useful for non-English operators/clients. |
| Built-in managed Cloud option | ✗ | ✓ | Mailcoach offers a first-party managed Cloud (pay-per-email, unlimited contacts) if you do not want to self-host. AcelleMail is self-hosted only — no vendor-managed cloud. |
Multi-tenancy / reselling (AcelleMail's wedge)
| Tính năng | AcelleMail | Mailcoach | Ghi chú |
|---|---|---|---|
| Turnkey white-label client accounts | ✓ | ◐ | AcelleMail Extended ships per-customer accounts ready to use and is licensed for reselling email. With Mailcoach you build the tenant accounts yourself, and per its terms a pure email-reseller SaaS is restricted (confirm current terms). |
| Built-in subscription billing + gateways | ✓ | ✗ | AcelleMail Extended bundles subscription plans + 6 payment gateways + prorated upgrades + dunning. Mailcoach does not ship a billing module — you integrate your own. |
| Licensed to resell email (SaaS) | ✓ | ◐ | AcelleMail Extended is explicitly licensed for reselling email. Mailcoach permits embedding it inside a SaaS product under the $599 Unlimited licence, but per its self-hosted terms (checked Jun 2026) a SaaS whose sole purpose is sending email — i.e. a pure email reseller — is restricted; confirm Mailcoach's current terms. Stated as a licensing fact, not a flaw. |
Chi phí 3 năm qua ba kịch bản thực tế
Both are buy-once self-hosted apps, so running cost is dominated by your VPS + sending provider; the licence is the software-side delta. AcelleMail's entry licence is lower and has no usage fees; Mailcoach Self-Hosted is $149/$599 (+annual updates) and is prized for Laravel-native engineering, while Mailcoach Cloud trades self-hosting for a managed per-email service. Choose on audience + the SaaS layer, not pennies. Figures checked Jun 2026 (USD; confirm on the vendor pages).
Solo / small team — self-hosted, simple needs
$149 once (+ optional update renewals) + $180 VPS + ~$14 SES = ~$343+
80 ₫ once + $180 VPS + ~$14 SES = ~$274
Close. AcelleMail is a bit cheaper and ships a ready-made app + lifetime point updates; Mailcoach costs a little more but gives Laravel teams a native, embeddable codebase. Pick by whether you want a turnkey app or a Laravel-native package.
Laravel product team — embed email in your app
$149/$599 once + infra — the natural fit for code-first Laravel teams
80 ₫ once + infra
Honestly, Mailcoach is the better fit here — embedding email directly inside a Laravel app is its design goal. AcelleMail integrates via API as a separate app; choose it only if you prefer a standalone product over an embedded package.
Reseller / SaaS — many billed client accounts
$599 once + your build/maintenance time for the SaaS layer
199 ₫ once + infra = billing layer included
For reselling email specifically, AcelleMail Extended is licensed for it and ships the tenant accounts + subscription billing + 6 gateways + dunning out of the box. Mailcoach's $599 licence permits embedding it in a SaaS product but, per its terms, restricts a pure email-reseller SaaS (confirm current terms), and leaves the billing layer for you to build. If reselling email is the goal, AcelleMail Extended is the cleaner licensing + ready-made fit.
Mailcoach → AcelleMail trong bảy bước
Đa số team chuyển sang xong trong một tuần. Phần technical setup mất nửa ngày; phần tốn thời gian nhất là dựng lại các automation nhiều bước và template.
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1. Confirm it is a fit (audience check)
If you are a Laravel team that values embedding email inside your own app, Mailcoach may suit you better — be honest with yourself first. Migrate to AcelleMail when you want a ready-to-run standalone app, a lower one-time price, an 18-locale operator UI, or a turnkey reseller/SaaS layer rather than building one. -
2. Export from Mailcoach
Export your subscribers + lists to CSV (or use Mailcoach's API). Note custom attributes, segments, and which lists each subscriber belongs to. Both apps store data in your own database, so you keep full access throughout. -
3. Get AcelleMail + connect your sender
Buy the Regular Licence — 80 ₫ and run the installer (PHP 8.1+, MySQL/MariaDB, ~512 MB RAM, cron). Add your existing provider in Sending Servers → Add — if you used SES, Mailgun, Postmark, SendGrid, or Brevo with Mailcoach, the same credentials carry over (both are bring-your-own). -
4. Import subscribers + attributes
In Lists → Create List, recreate lists + custom fields, then Import → Upload CSV with column mapping. For large lists use the chunked import or REST API. -
5. Rebuild templates + automations
Recreate templates in the drag-and-drop builder (or paste HTML). Map Mailcoach automations to AcelleMail workflows in Automation → New Workflow — both model common journeys similarly, so this is usually straightforward. -
6. Test deliverability + cut over
Seed-test (GlockApps / Mail-Tester), aim for 9.5/10, run one cycle in parallel, then retire the Mailcoach install. Since both are BYO sending on the same provider, deliverability should carry over with your existing DKIM/domain.
Khi tự host không phải lựa chọn đúng
Email marketing tự host là một sự đánh đổi: chi phí thấp hơn và toàn quyền sở hữu, đổi lại bạn phải chịu trách nhiệm vận hành. Một dịch vụ SaaS managed có thể là lựa chọn tốt hơn cho bất kỳ tình huống nào dưới đây.
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You are a Laravel team that wants to embed email in your app
Mailcoach is built for exactly this — install it as a Laravel package and drive email from inside your existing codebase, with Spatie's clean, well-tested engineering. AcelleMail is a standalone app you integrate via API, not a library you embed. For code-first Laravel teams, Mailcoach is the natural fit.
-
You want a polished first-party managed Cloud
Mailcoach offers a managed Cloud (pay-per-email, unlimited contacts) from the same vendor if you would rather not self-host at all. AcelleMail is self-hosted only — there is no AcelleMail-run cloud. If you want a vendor-managed option without changing products, that is a Mailcoach advantage.
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You value Spatie's engineering + ecosystem
Spatie is a highly respected Laravel toolmaker, and Mailcoach reflects that — a modern Laravel 12 stack that feels native to Laravel developers. That code pedigree is a genuine reason to choose Mailcoach, and we are not going to pretend otherwise.
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When AcelleMail fits better
Choose AcelleMail when you want a ready-to-run standalone app rather than a developer package, a lower one-time entry price with lifetime point updates and no usage fees, an 18-locale operator UI, full source shipped to every buyer, or a turnkey multi-tenant SaaS/billing layer you do not have to build. Those are the trades versus Mailcoach's Laravel-native, developer-first design.
Ba tình huống người mua
Các con số chi phí ghép giá tier khởi điểm đã kiểm chứng với khoảng tính toán từ calculator nơi áp dụng được. So sánh các con số; lựa chọn đúng phụ thuộc khả năng team bạn gánh được những đánh đổi vận hành ở trên.
-
Laravel SaaS embedding email in-app
Tình huống: A Laravel product team wants newsletters + lifecycle email driven from their own codebase.
Chi phí Mailcoach: Mailcoach is the natural fit — embed the package, drive by code, Spatie-grade engineering.
Chi phí AcelleMail: AcelleMail works via API as a separate app, but if embedding is the goal, Mailcoach suits better. Honest answer.
-
Operator wanting a ready-made self-hosted app
Tình huống: A marketer/agency wants to install one app, log in, and send — no Laravel development.
Chi phí Mailcoach: Mailcoach Self-Hosted works but is developer-oriented; more setup/skills assumed.
Chi phí AcelleMail: 80 ₫ once — a complete admin app with an 18-locale UI, ready to run. The better fit for non-developer operators.
-
Reseller wanting a built-in SaaS/billing layer
Tình huống: Wants to resell email to clients with per-client logins + recurring billing, without building it.
Chi phí Mailcoach: Mailcoach $599 Unlimited permits embedding it in a SaaS product, but per its terms restricts a pure email-reseller SaaS (confirm current terms), and you build the tenancy + billing yourself.
Chi phí AcelleMail: 199 ₫ Extended ships the SaaS layer (accounts, plans, 6 gateways, dunning) ready to use — the build is done for you.
Dành cho operator chạy việc chuyển đổi
Click bất kỳ heading nào dưới đây để mở deep-dive kỹ thuật. Cùng nội dung mà trang marketing phía trên đã cover — gập lại ở đây để trang scan nhanh, nhưng luôn sẵn sàng cho kỹ sư làm việc thực tế.
Toàn bộ chuyển đổi Mailcoach → AcelleMail — mọi bước được mở rộng
Playbook 7 bước đã cover ở trên, với mọi action được mở rộng cho operator. Tổng thời gian: ~½ ngày technical setup, sau đó 1–5 ngày dựng lại template & automation tùy độ phức tạp của list.
- 1. Confirm it is a fit (audience check). If you are a Laravel team that values embedding email inside your own app, Mailcoach may suit you better — be honest with yourself first. Migrate to AcelleMail when you want a ready-to-run standalone app, a lower one-time price, an 18-locale operator UI, or a turnkey reseller/SaaS layer rather than building one.
- 2. Export from Mailcoach. Export your subscribers + lists to CSV (or use Mailcoach's API). Note custom attributes, segments, and which lists each subscriber belongs to. Both apps store data in your own database, so you keep full access throughout.
- 3. Get AcelleMail + connect your sender. Buy the Regular Licence — 80 ₫ and run the installer (PHP 8.1+, MySQL/MariaDB, ~512 MB RAM, cron). Add your existing provider in Sending Servers → Add — if you used SES, Mailgun, Postmark, SendGrid, or Brevo with Mailcoach, the same credentials carry over (both are bring-your-own).
- 4. Import subscribers + attributes. In Lists → Create List, recreate lists + custom fields, then Import → Upload CSV with column mapping. For large lists use the chunked import or REST API.
- 5. Rebuild templates + automations. Recreate templates in the drag-and-drop builder (or paste HTML). Map Mailcoach automations to AcelleMail workflows in Automation → New Workflow — both model common journeys similarly, so this is usually straightforward.
- 6. Test deliverability + cut over. Seed-test (GlockApps / Mail-Tester), aim for 9.5/10, run one cycle in parallel, then retire the Mailcoach install. Since both are BYO sending on the same provider, deliverability should carry over with your existing DKIM/domain.
Deep-dive từng tính năng — nơi hai sản phẩm khác nhau + cách workaround
Bảng so sánh ở trên cho thấy mức tương đương tính năng; đây là context bổ sung cho từng hàng có ghi chú đáng kể — hữu ích khi một bên là "partial" và bạn cần biết workaround.
Engineering & developer fit (Mailcoach's strength)
- Laravel-native / embeddable as a package: Mailcoach can be installed as a Laravel package and embedded directly inside an existing Laravel app — a real strength for Laravel teams. AcelleMail is a standalone Laravel-based app you run on its own, not a library you embed.
Licence, price & source (AcelleMail's wedge)
- One-time price (self-hosted): AcelleMail is 80 ₫ (Regular) one-time with no usage fees. Mailcoach Self-Hosted is $149 (single domain) or $599 (unlimited) one-time + 1 year of updates (renew for continued updates). Both are buy-once; AcelleMail's entry price is lower and includes lifetime point updates.
- No per-email / per-contact fees: AcelleMail self-hosted has no usage fees at all. Mailcoach Self-Hosted also has none; Mailcoach Cloud charges per email sent (with unlimited contacts). If you want zero usage metering, self-hosting either works — AcelleMail at a lower one-time cost.
- Full source to every buyer: AcelleMail ships full unencrypted source to every buyer via CodeCanyon. Mailcoach ships source to licensees via a private Satis repo. Both are editable by buyers; the difference is distribution + that neither is OSI open-source.
- Single-domain SaaS restriction: AcelleMail's licence does not gate SaaS use by a domain count. Mailcoach's $149 single-domain licence may NOT be built into a SaaS product; you need the $599 Unlimited licence for that. State as a licensing fact, not a flaw.
Operator experience (AcelleMail's wedge)
- Ready-to-run standalone admin app: AcelleMail is a complete app a non-developer operator can install + run. Mailcoach is developer-oriented — excellent if you are a Laravel team, more involved if you just want a turnkey product.
- Multi-locale UI: AcelleMail ships an 18-locale UI out of the box. Useful for non-English operators/clients.
- Built-in managed Cloud option: Mailcoach offers a first-party managed Cloud (pay-per-email, unlimited contacts) if you do not want to self-host. AcelleMail is self-hosted only — no vendor-managed cloud.
Multi-tenancy / reselling (AcelleMail's wedge)
- Turnkey white-label client accounts: AcelleMail Extended ships per-customer accounts ready to use and is licensed for reselling email. With Mailcoach you build the tenant accounts yourself, and per its terms a pure email-reseller SaaS is restricted (confirm current terms).
- Built-in subscription billing + gateways: AcelleMail Extended bundles subscription plans + 6 payment gateways + prorated upgrades + dunning. Mailcoach does not ship a billing module — you integrate your own.
- Licensed to resell email (SaaS): AcelleMail Extended is explicitly licensed for reselling email. Mailcoach permits embedding it inside a SaaS product under the $599 Unlimited licence, but per its self-hosted terms (checked Jun 2026) a SaaS whose <em>sole</em> purpose is sending email — i.e. a pure email reseller — is restricted; confirm Mailcoach's current terms. Stated as a licensing fact, not a flaw.
So sánh chi phí khi scale — ba tình huống người mua song song
Thẻ TCO ở trên show con số tier khởi điểm; view này xếp cả ba tình huống người mua để bạn chọn cái khớp nhất với volume contact và tần suất gửi của mình.
Laravel SaaS embedding email in-app
- Tình huống: A Laravel product team wants newsletters + lifecycle email driven from their own codebase.
- Chi phí Mailcoach: Mailcoach is the natural fit — embed the package, drive by code, Spatie-grade engineering.
- Chi phí AcelleMail: AcelleMail works via API as a separate app, but if embedding is the goal, Mailcoach suits better. Honest answer.
Operator wanting a ready-made self-hosted app
- Tình huống: A marketer/agency wants to install one app, log in, and send — no Laravel development.
- Chi phí Mailcoach: Mailcoach Self-Hosted works but is developer-oriented; more setup/skills assumed.
- Chi phí AcelleMail: 80 ₫ once — a complete admin app with an 18-locale UI, ready to run. The better fit for non-developer operators.
Reseller wanting a built-in SaaS/billing layer
- Tình huống: Wants to resell email to clients with per-client logins + recurring billing, without building it.
- Chi phí Mailcoach: Mailcoach $599 Unlimited permits embedding it in a SaaS product, but per its terms restricts a pure email-reseller SaaS (confirm current terms), and you build the tenancy + billing yourself.
- Chi phí AcelleMail: 199 ₫ Extended ships the SaaS layer (accounts, plans, 6 gateways, dunning) ready to use — the build is done for you.
Dùng calculator tiết kiệm chi phí để có con số tùy chỉnh theo đúng số subscriber và tần suất gửi của bạn.
Counter-positioning thành thật — những phản biện thường gặp khi chuyển đổi
Bốn phản biện mà mọi operator cân nhắc trước khi migrate khỏi Mailcoach hay bất kỳ SaaS nào. Trả lời không vòng vo — đây là những đánh đổi thật, và lựa chọn đúng phụ thuộc team của bạn.
1. "Chuyển đổi tốn hơn cả tiết kiệm."
Đánh giá thành thật: với list dưới ~500 contact, tier free hay khởi điểm của Mailcoach có thể rẻ hơn so với chạy một VPS $5–10/tháng cộng license AcelleMail — kể cả khi chưa tính thời gian operator. Điểm hòa vốn thường rơi vào khoảng 1.000 đến 5.000 contact. Hãy tự chạy số trên calculator chi phí trước khi quyết định.
2. "Tự host thì deliverability sẽ tụt."
Đúng nếu bạn chạy một MTA tự quản không warmup. KHÔNG đúng khi AcelleMail forward qua một dịch vụ gửi managed (Amazon SES, SendGrid, Mailgun, Postmark) — các vendor đó duy trì reputation IP; AcelleMail chỉ điều phối campaign và tracking. Đạt mức inbox-placement ngang Mailcoach là chuẩn mực, không phải ngoại lệ, với setup này.
3. "Team tôi không có thời gian học thêm công cụ khác."
Lo ngại có lý. UI của AcelleMail mirror các pattern phổ biến (campaign builder, audience list, automation flow) nên đa số người dùng Mailcoach làm việc được ngay ngày đầu. Khoản tốn thời gian thực sự là dựng lại automation nhiều bước và thư viện template — lên kế hoạch 1–5 ngày tùy độ phức tạp, không phải hàng tuần.
4. "Nếu AcelleMail ngừng được bảo trì thì sao?"
Tự host lật ngược rủi ro: bạn sở hữu một bản source code vĩnh viễn. Không có thay đổi giá vendor, deprecation, hay acquisition nào có thể lấy nền tảng đi. Nếu update dừng, bản cài đặt hiện tại của bạn vẫn chạy. So với SaaS nơi mọi quyết định của vendor về giá, tính năng, hay shutdown đều đơn phương.
Câu hỏi phổ biến
Is Mailcoach open source, and how does source access compare to AcelleMail?
Can AcelleMail replace Mailcoach?
How does pricing compare?
Does AcelleMail have more features than Mailcoach?
Can both be used to resell email / run a SaaS?
How do sending providers compare?
Can I migrate from Mailcoach to AcelleMail without losing data?
Which should I choose?
So sánh với các nền tảng khác
Want a ready-to-run self-hosted app with a built-in SaaS layer?
If you want a complete standalone app (not a developer package), a lower one-time price, full source to every buyer, and a turnkey reseller/billing layer, AcelleMail Regular is 80 ₫ one-time (Extended 199 ₫ adds the SaaS layer). Try the demo first. If you are a Laravel team that wants to embed email in your own app, Mailcoach is an excellent, well-engineered choice — pick the tool that fits how you build.
Mailcoach là nhãn hiệu của chủ sở hữu tương ứng. Trang này là so sánh sản phẩm khách quan được biên soạn bởi AcelleMail; chúng tôi không có liên kết, không được tài trợ, và không được Mailcoach bảo trợ. Mọi thông tin trích dẫn lấy từ tài liệu công khai được liên kết ở trên; nếu phát hiện sai sót, vui lòng báo về [email protected] và chúng tôi sẽ chỉnh sửa.