# Collect Feedback with a Survey Funnel > Build a survey page from the Survey Funnel template, add your questions, publish it and read every answer on the Survey results screen. - Canonical URL: https://acellesend.com/kb/articles/collect-feedback-with-a-survey-funnel - Author: Sofia Lindqvist, Email Marketing Editor - Category: Funnels — Funnel pages, opt-in forms, surveys, products and checkout, custom domains - Content type: tutorial · Difficulty: beginner - Tags: Acellemail, Funnels, Surveys, Personalization - Published: 2026-10-06 · Last updated: 2026-10-06 - Reading time: 7 min - Publisher: AcelleMail Knowledge Base, https://acellesend.com/kb --- ## What this is for A survey funnel is a page with your questions, followed by a thank-you page. You share its address, or send each subscriber a personal link in a campaign, and every answer lands on one results screen. ## Before you start - **FUNNELS** in the left menu. If it is not there, see *Common issues*. - For personal links (Step 10): a mailing list with subscribers, and a campaign to send them. [Your first email campaign](https://acellesend.com/kb/articles/creating-your-first-email-campaign-in-acellemail) walks through one. ## Step 1 — Open Funnels and click Create funnel In the left menu, under **FUNNELS**, click **Funnels**. The page lists your funnels. Click **Create funnel** in the top right. ![The Funnels page with the Create funnel button](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/01-funnels-list.png) ## Step 2 — Pick the Survey Funnel template and name it The **Create funnel** page shows one card per template. Click **Survey Funnel** — *Collect feedback or qualify leads with a survey page, then a thank you page.* A window opens with the template you picked. Type a name in **Funnel name**, for example *Customer Feedback Survey*, and click **Create**. ![Naming a funnel made from the Survey Funnel template](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/02-name-the-funnel.png) The name also becomes the funnel's address: *Customer Feedback Survey* is served at `/f/customer-feedback-survey`. ## Step 3 — Look at the funnel's steps The funnel opens on its **Steps** tab with two pages: **Survey** and **Thank You**. Under the Survey step, a line counts its questions and responses — *3 questions · no responses yet* — next to two buttons, **Manage questions** and **Survey results**. Click **Manage questions**. ![The Survey step with its question count and the Manage questions button](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/03-funnel-steps.png) The funnel is still a **Draft**, so nobody can open its pages yet. You publish it in Step 7. ## Step 4 — Review the sample questions The **Survey questions** page lists what visitors answer, in order. The template starts you with three: *What is your name?* (Short text), *How satisfied are you with our service?* (Single choice, Required) and *Any suggestions for us?* (Long text). Click a question to change its text, its help text, whether it is required, or its answer options. Drag the dotted handle on the left to change the order. ![The Survey questions page with the template's three questions](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/04-survey-questions.png) Under **Add a question** are the five types you can add: **Short text**, **Long text**, **Single choice**, **Dropdown** and **Multiple choice**. ## Step 5 — Add your own question Click **Multiple choice**. A new question opens at the end of the list. In **Question**, type *Which features do you use?* Under **Answer options**, fill in the two empty options — *Campaigns* and *Automations* — then click **Add option** for a third, *Forms*. Switch on **Required** if every visitor must answer it. ![A new Multiple choice question with three answer options and Required switched on](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/05-add-question.png) Visitors can tick several options on a **Multiple choice** question. **Single choice** and **Dropdown** take one answer. ## Step 6 — Save the questions Click **Save questions** at the bottom. The message *Survey questions saved.* appears, and the new question shows in the list with its type and the **Required** label. ![The saved list with the new question and the Survey questions saved message](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/06-questions-saved.png) A question you added but did not save is gone when you leave the page. ## Step 7 — Publish the funnel Click the funnel's name at the top of the page to go back to it, then click **Publish** in the top right. The status changes to **Published**, with the funnel's address next to it. ![The published funnel with its public address](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/07-publish.png) ## Step 8 — Answer the survey as a visitor Click **View live page**. The survey opens in a new tab with every question; a star marks the required ones. Fill it in and click **Submit**. ![The public survey page, filled in](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/08-fill-survey.png) A required question left empty stops the form: the browser points at it, or a message above the questions names it (see *Common issues*). ## Step 9 — See the thank-you page After **Submit**, the visitor lands on the funnel's **Thank You** page. ![The thank-you page a visitor sees after submitting the survey](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/09-thank-you.png) The text on it comes with the template and asks the visitor to confirm a subscription, which does not fit a survey. To write your own, go back to the funnel's **Steps** tab and click **Design page** on the **Thank You** step. ## Step 10 — Send subscribers a personal link Open **Manage questions** again. At the top, **Personalized link for campaigns** holds a tag like `{{ SUBSCRIBER_SURVEY['…'] }}`. Click **Copy** and paste the tag into your campaign email where the link should appear, for example after *Tell us what you think:*. ![The Personalized link for campaigns box with the Copy button](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/10-personal-link.png) When the campaign is sent, the tag becomes each recipient's own link to the survey. Answers sent through it carry the subscriber's email on the results screen. Answers sent from the plain address show as *Anonymous*. ## Step 11 — Read the answers On the funnel's **Steps** tab, click **Survey results** under the Survey step. Three numbers sit at the top: **Responses** (every survey submitted), **Identified** (those submitted through a personal link) and **Questions**. Below, each question has its own card. Text questions list the most recent answers. Choice questions show a bar for each option with its share and count. ![Survey results: the totals and the answers to each question](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/11-survey-results.png) The two dates at the top limit the page to a period, the last 30 days by default. Change them and click **Apply**. ## Step 12 — Look at each response, or export them At the bottom of the same page, every response has its own row: when it was sent, who sent it (the subscriber's email, or *Anonymous*) and all its answers. Type an email in the search box to find one respondent. ![One row per response, with the subscriber's email when it is known](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/12-responses-list.png) To work with the answers in a spreadsheet, click **Export CSV** at the top of the page. The file has one row per response and one column per question, for the dates you chose. ## Step 13 — Check the funnel report Back on the funnel, click **Report** at the top. The **Survey responses** card counts the surveys submitted in the chosen dates, next to page views and visitors. Click the card to open **Survey results**. ![The funnel report with the Survey responses card](https://acellesend.com/plugins/acelle/landing/images/help/kb/collect-feedback-with-a-survey-funnel/13-funnel-report.png) ## Common issues | What you see | What to do | |---|---| | **FUNNELS** is missing from the left menu | Funnels are switched off on your installation. Ask whoever manages your server to add `FUNNEL_ENABLED=true` to the application's `.env` file. | | The survey's address shows a 404 page | The funnel is still a **Draft**. Open it and click **Publish** (Step 7). | | "Survey unavailable — this step has no questions yet. Add them in the funnel editor." on the survey page | The survey has no questions. Open **Manage questions**, add at least one and click **Save questions**. Until then, the Survey step on the **Steps** tab says *No questions yet*. | | "The Which features do you use? field is required." above the questions | A required question was left empty. Answer it and click **Submit** again. To make a question optional, open it in **Manage questions** and switch off **Required**. | | A subscriber's answer shows as *Anonymous* | They opened the plain address, for example from a forwarded email, not their personal link. Also, when the funnel's **Settings** tab has a **Subscriber list** chosen, only subscribers of that list are recognized: choose the list your campaign goes to. | | The thank-you page asks visitors to confirm a subscription | That text comes with the template. Click **Design page** on the **Thank You** step and write your own. | ## What to do after - Put the personal link in your next campaign: [Your first email campaign](https://acellesend.com/kb/articles/creating-your-first-email-campaign-in-acellemail). - Read [Personalization beyond first name](https://acellesend.com/kb/articles/personalization-beyond-first-name-advanced-merge-tags) for the other tags you can place next to it. --- ## Related articles - [Your First Email Campaign in AcelleMail — The 7-Step Walkthrough](https://acellesend.com/kb/articles/creating-your-first-email-campaign-in-acellemail): A guided walk through AcelleMail's campaign builder from "New campaign" button to "Launch" button. Subject + recipients + template + schedule + confirm — visual flow + the decisions at each step. - [Personalization Beyond First Name — Using Merge Tags in AcelleMail](https://acellesend.com/kb/articles/personalization-beyond-first-name-advanced-merge-tags): Drop a subscriber's name, location, last-purchase, or any custom field straight into your email subject and body. The AcelleMail builder has a merge-tag picker that surfaces every field on your list — no syntax to memorize. This guide walks the UI; raw Twig syntax for power users is in the collapsible section. - [BIMI with VMC — Cost, Process, and Whether It's Worth It](https://acellesend.com/kb/articles/bimi-with-vmc-cost-walkthrough): VMC (Verified Mark Certificate) costs $1,500/yr per domain and takes 4-8 weeks to obtain. This guide walks the cost math, the trademark requirements, the alternative paths, and a decision framework for whether VMC is right for your sending program. - [Building Your Email Marketing SaaS](https://acellesend.com/kb/articles/building-your-email-marketing-saas): The technology side of an AcelleMail SaaS is solved. The hard part is the business: who you sell to, how you price, how you reach them, and how you keep them. This guide is the GTM + pricing playbook — opinionated, market-tested patterns for launching an email-marketing SaaS on the AcelleMail stack. - [Install AcelleMail on AWS EC2](https://acellesend.com/kb/articles/install-acellemail-on-aws-ec2): This guide has moved. The install walkthrough for any server, an AWS EC2 instance included, is Install AcelleMail and Get Started.